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更新日期：2019-01-18
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Marketers that aren’t looking into Kindle are sorely missing out on one of the very best means to
generate income currently available online.
Kindle of course is Amazon’s e
-
reader and this includes a large number of different devices as
well as apps. Using an Amazon account, users can buy Kindle ebooks and then read them either
on their ereaders or on their phones and tablets using the mobile ap
p.
What’s so great about this from the perspective of a seller, is that Amazon has managed to make
ebooks into something with a huge appeal and have successfully marketed them to a massive
audience. Amazon announced a while back that their Kindle ebook sal
es had been outperform
their sales of physical months for
years
and on any commute or at any hotel, you’ll see plenty of
evidence for the popularity of the devices.
If you’ve been in the internet marketing game for a while, then no doubt you’ve sold ebooks
before. But chances are that those books will have had titles like: ‘Marketing Mastery: How to
Use SEO and PPC in the Modern Age’ and will have sold for $35 via a sales page.
This is the business model that many of us rely on because it lets us make nearl
y 100% profit from
all our sales. There is no overhead with a digital product such as an ebook, no delivery cost and
no storage. You can simply let your users download your books and profit each time they do.
Only a
very
specific type of person buys these
ebooks though. While it might be a bit of a
stereotype, you’d likely have a hard time selling this type of book to someone’s Grandma. What’s
more is that people don’t like reading PDFs on their computers or their tablets, they don’t like
buying from strang
ers on the internet and PDFs are all too easy to share and acquire without
paying.
But Amazon has solved
all
these issues and destroyed all these barriers. Everyone knows and
trusts Amazon as a company and that removes the sense of risk when buying product
s online.
Most people have already given Amazon their payment details, which means they can buy with
a single click.
And on top of all this, Kindle provides a convenient, user friendly and comfortable way to read
ebooks and makes it very hard for them to b
e shared without permission.
In other words, selling your ebooks on Kindle means you have access to a
far
more sprawling
potential user base and simultaneously provides a platform that helps that massive audience find
your books and buy them.
In fact, you
hardly even need to do any marketing
–
if your book uses the right keywords, then it
will get found simply by
being
on Kindle for people to discover when they’re searching for the
right topics
